Morning dress, or formal day dress, is the traditional attire worn by men at weddings, memorial services, daytime events in the presence of HM The King, and at some events during 'the Season'. Most famously today, morning dress is worn in the Royal Enclosure at Ascot. Beau Brummel, the nineteenth-century style icon, first dictated a dress code for the Royal Enclosure when he stated that 'men of style should always be simply but elegantly dressed'. Although fashions have come and gone in the nearly two-hundred years hence, the foundations of the dress code remain the same.